Entrepreneur Wu Yuli, who has been attending the 2020 Consumer Electronics Show, or CES, for several years as an exhibitor, noticed a strange phenomenon faced by her fellow Chinese exhibitors at the event in Las Vegas.
Representatives of ODMs, or original design manufacturers, would often come by an area where a group of Chinese exhibitors were gathered. The representatives asked if they wanted their services, said Wu, who heads WE. LOCK, a Shenzhen-based manufacturer of AI locks.
"At present, China's development in 'smart manufacturing', production processes and software technology is no less progressive than any other countries, but some Chinese companies still cannot gain global recognition. I think the biggest factor has to do with our lack of brand awareness, or expertise in brand communication," she said.